Change is hard! But if we are of the mindset that change is an opportunity for growth we can make it much easier for ourselves. Our minds are very powerful and understanding how our brain reacts to change can allow us to reframe the change and recognize that change is opportunity! We have created this page to empower our Owners with tools and resources to understand change, identify your current stage in the change process, and confidently move forward.
These days, things are constantly changing at work - new tech, new ideas, & being more connected than ever to a global network. It can feel like things are always shifting, but lots of helpful tools are out there to make it easier to keep up. This page is filled with info to help you navigate change.
Two Primary Types of Change
Incremental change is based on the current state to improve the existing way of doing our work. It typically involves fewer changes & affects a small number of people.
Transformational change is a fundamental shift in an organizations's culture, strategy, or opersations that leads to a significant & lasting impact.
(Taking Stock Survey by The Change Management Toolbook, February 2005)
There are many reasons that people resist change. Some reasons are loss of control & excess uncertainty. 'Fear of the unknown'
According to Chip and Dan Heath, authors of Switch, peoples’ brains have two independent systems at work at all times: the rational side (is reflective, it deliberates, analyzes, and looks to the future), and the emotional side (is instinctive, feels pleasure and pain).
Think of the rational side of the brain as the Rider and the emotional side as an Elephant. The Rider’s strength is to think and to plan. Without a plan, there is no path to get things done. The Elephant’s strength is emotion. Without emotion, there is no motivation (no energy) to get things done.
The summary below is a four-page (6-minute read) to help you understand how people process change.

The Rider has its issues. A Rider likes to contemplate and analyze information before deciding on a direction. When a Rider isn’t sure exactly which direction to go, they lead the Elephant in circles. Often, what looks like resistance is actually lack of clarity.

When an individual’s six-ton Elephant disagrees with their Rider's direction, the Rider will lose. The Rider may get their way temporarily through close monitoring and exerting self-control, but the Elephant will ALWAYS overpower the Rider in the long term. Why? Self-control is an exhaustible resource. Often, what looks like resistance i
When an individual’s six-ton Elephant disagrees with their Rider's direction, the Rider will lose. The Rider may get their way temporarily through close monitoring and exerting self-control, but the Elephant will ALWAYS overpower the Rider in the long term. Why? Self-control is an exhaustible resource. Often, what looks like resistance is exhaustion. Motivation provides the energy the Rider needs to maintain self-control; lacking motivation may doom a change effort.

To direct the Rider and motivate the Elephant, we need to shape the Path by focusing on the situation, including the surrounding environment, to make the change more likely. Being specific narrows the focus, so the Elephant and the Rider are more likely to stay traveling together toward the goal. Often, what looks like resistance is actually a lack of direction.
Industry statistics show that only 30% of organizational change initiatives are successful. For a change initiative to be successful, the desired objectives of the effort must be fully realized. 70% of change initiatives fail because organizations do not manage effectively. There are seven necessary components of change management. If any element is neglected, the result will be a less-than-optimal achievement of the initiative goals. The graphic below illustrates the seven components required for successful change management and indicates specific consequences for missing components.
In situations requiring change, the Rider sees problems everywhere which may result in “analysis paralysis”. To make progress, direct the Rider toward workable solutions by finding and analyzing exceptions to the current problem. These “bright spots” point directly to solutions that will work in the current environment. These solutions can then be implemented as quick wins, providing direction to the Rider and hope/motivation to the Elephant.
Decisions fall under the purview of the Rider—the more choices available to the Rider, the more ambiguous the path. An ambiguous path creates uncertainty, which makes the Elephant anxious. An anxious Elephant wants to stay on the path of the “status quo” rather than change to an uncertain path. The “status quo” is comfortable and reduces the Elephant’s anxiety.
This means the Rider must constantly x self-control to keep the Elephant on the uncertain path. To create successful change, ambiguous goals must be translated into concrete behavioral goals. Over time, these defined behaviors become instinctive, requiring less self-control from the Rider.
It is necessary to provide the Rider with a near-term vivid picture of an all-or-nothing goal that shows what could be possible. Describing a compelling destination prevents the Rider from getting lost in analysis. Instead, the Rider starts figuring out how to get to the goal. This also shows the Elephant why the journey is worthwhile without giving the Elephant any wiggle room to rationalize failure.
The templates below can help you ask the right questions to understand our change initiatives. For more information on asking great questions, check out our Tools & Resource board from our Asking Great Questions workshop.
(Communicating Organizational Change: Information Technology meets the Carbon-Based Employee Unit, Joseph G. Wojtecki, Jr., and Richard G. Peters, Center for Risk Communication, 2000)
Brain imaging research shows that we can’t think cognitively very well when emotional. The deductive reasoning area of our brain shrinks! When anxiety and fear are cumulative, our ability to function becomes a challenge.
As people leaders, not only do we need to take steps back to understand our emotions about the change, but we need to provide resources, be available to our people, & role model self-care.
Communication consistently & clearly during the change ensure everyone hears the same message, understands the direction, & understands how it will impact their work & environment.
(Communicating Organizational Change: Information Technology meets the Carbon-Based Employee Unit, Joseph G. Wojtecki, Jr., and Richard G. Peters, Center for Risk Communication, 2000)
Brain imaging research shows that we can’t think cognitively very well when emotional. The deductive reasoning area of our brain shrinks! When anxiety and fear are cumulative, our ability to function becomes a challenge.
As people leaders, not only do we need to take steps back to understand our emotions about the change, but we need to provide resources, be available to our people, & role model self-care.
Communication consistently & clearly during the change ensure everyone hears the same message, understands the direction, & understands how it will impact their work & environment.
Industry statistics show that only 30% of organizational change initiatives are successful. For a change initiative to be successful, the desired objectives of the effort must be fully realized. 70% of change initiatives fail because organizations do not manage effectively. There are seven necessary components of change management. If any element is neglected, the result will be a less-than-optimal achievement of the initiative goals. The graphic below illustrates the seven components required for successful change management and indicates specific consequences for missing components.
Think of the emotional side of an individual's brain as the Elephant. The Elephant's strength is emotion. Without emotion, there's no motivation (no energy) to get things done.
When an individual’s six-ton Elephant disagrees with their Rider's direction, the Rider will lose. The Rider may get their way temporarily through close monitoring and exerting self-control, but the Elephant will ALWAYS overpower the Rider in the long term.
Why? Self-control is an exhaustible resource. Often, what looks like resistance is exhaustion.

Knowing something is not enough to cause change. When people fail to change, it is usually NOT due to a lack of understanding. Analytical arguments don’t motivate; emotions motivate. Eliciting negative emotions can motivate quick/specific actions, but eliciting positive emotions is a better approach when building actions needed for the changort.

One way to make the change less overwhelming is to help the Elephant create an impact by proactively planning for & celebrating milestones & wins along the way.
Quick wins and easy-to-reach milestones create a sense of progress and accomplishment and make the change effort seem less daunting. These create hope and increase confidence that the change can succeed, and they’ve made that happen.
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